Why eCommerce website businesses need to optimize their websites regularly
Maintaining an ecommerce website is not an easy task in itself. Often businesses get an ecommerce website designed to sell their products online but after launching it they face many problems and one of the most common problems is lack of sales or conversions. If you are facing this problem then you are not alone. In the starting having few sales is completely normal.
But with time if sales are not increasing then you need to identify the problems with your Landing Pages and Calls to Actions. Many people falsely believe that website optimization is a onetime process or you just need to optimise your ecommerce website for search engines. In reality the most important aspect of optimisation is optimization for visitors.
Many times there is something which is stopping visitors from converting into buyers. You need to identify that why your traffic is not converting . One reason may be that your website design is old. I regularly came across many websites where homepage was designed in 2008-2009 and since then has not been updated. On Internet people expect to get the latest news and products/services and they are not going to be impressed if your homepage has not been updated since last 4-5 years.
Another important aspect is Landing pages and Calls to action. Every page on your website must ask users to accomplish something. This may be signing up for your newsletter, joining your email list, or making a purchase make your call to action bold and visible to your visitors. You must regularly review pages on your website, improve them , add more calls to actions which are relevant to your users and explain them the benefits of their action clearly.
Advertisers have known the value of testing and optimising the ad copy or a sales letter for a long time and with Internet you can test various versions of your ecommerce webpages, for minimal cost and by continuously testing and optimizing you can find what works with your readers and improve your site accordingly.
For starters Google Analytics must provide enough data on user behavior to start with. If you are already using Google Analytics then try to analyze your most popular pages and figure out why they are popular with users. When you identify the cause then use it on other web pages as well.