Ecommerce online tips for the success of your online store
This week we have some great Newsletter tips for marketing your ecommerce online website
Connecting with your customers, both old and new can be a great sales tool. Just by adding a simple “join newsletter box” to your homepage or a “tick to join newsletter” on your ecommerce checkout page can make the difference between having a customer who buys one of your products and having a loyal customer who frequents your online store and passes information on about it to their friends.
So where do I start I hear you ask? First of all, ask your ecommerce web developer to add your newsletter sign-up form to your ecommerce website and you will soon see your mailing list grow. Then, you need to design an attractive first newsletter that will help bolster your companies brand and also make for an engaging read. Even if it only reaches a handful of clients to begin with, these are all potential long term customers who have the potential of sharing the information you send to them.
Starting with a clear offer for your customers to use with your online store is always a good idea to get the ball rolling.
By giving a specific special offer to newsletter members gives them the feeling that they are getting a better deal than everybody else, this is a great way to attract people back to your website to buy.
We have used this method for clients for years with great success. The latest example of this is Pamper your Pooch (Dog Shop). This company create new discount codes every 2 weeks and send them out to their newsletter members to use online. Using the discount codes has been a great way of tracking the success of each newsletter, excellent for finding out what your customers like to receive the most.
As well as special offers your newsletter could be used to build awareness of new product lines, special products available for set periods or even online competitions. The main aim of this process is to build a relationship with your customers, so that they have brand loyalty towards you and continue to purchase your products – keep this in mind when creating your newsletter and you will be fine.
For more information about ecommerce online and newsletters you can contact the design team at Unltd E-commerce, they have years experience working on projects like this and are always happy to help. Visit their website at http://www.unltdecommerce.co.uk or email firstname.lastname@example.org